Established in 1969, Tru was built through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.
Over 5 decades later, we continue to build upon our core commitments to quality and honoring a timeless blend of authentic western style. From the dirt of the arena to the farmlands that grow our country’s food, our fragrances are crafted for the people who work to keep the western spirit alive.
Welcome to Tru Western.
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