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EXTENDED: NEW LAUNCH OFFER

Free full-size Love + Lyrics OR Leather Indigo Blend with a $25 purchase

OFFER ENDS: 12/09/2020

New Ford F-150 Does It All

[ LIVING ]

The newest incarnation of the Ford F-150 has arrived. In case your not familiar, this is America's tried and true mode of transport. The F-150 has been the best selling vehicle of any sort in the U.S. for four years running, period. And the 2021 doesn't disappoint.

Gift Guides For Do-ers

[ GIFTS & THINGS ]

I know with each passing year it becomes a little bit harder to find new gifts for those I love. After-all how many ties, shirts or sweaters does a guy really need. As always, our Tru Western fragrance brands make the perfect holiday gift.  But assuming you already made that purchase wink, wink…and still need something else, well we are here to help.

Cheap & Chic Citrus Garland

[ LIVING ]

It's that time of year again where both trees on cars and dads on ladders are all the rage - it's the week after Thanksgiving!  However, one interesting new sight is the re-emerging trend of DIY garlands.

With folks staying home and kids in need of projects during e-learning breaks, this old tradition is one we love to see returning.

TOP SELLERS

Image of Leather Small Batch Cologne

Leather Small Batch Cologne

$39.40

Image of PBR Black and Blue Cologne 3.4 oz

PBR Black and Blue Cologne 3.4 oz

$39.00

Image of MUSK Cologne Spray, 4 oz

MUSK Cologne Spray, 4 oz

$24.00

HIGHER GROUND #4OTHERS

Higher Ground just wrapped up a successful fly fishing week-long program in the Valley with new anglers to boot. The veterans greatly enjoyed their time here including the gorgeous days spent out at EEDAHO Ranch. The rest and recreation were much needed for the local Idaho couples. We are working on filling up our December snow sports camp and looking forward to a white winter! Don't forget! Your Christmas purchases this year can support these December camps.

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TRU REWARDS

We started Tru Western this year for people like us- those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive, and the best part? It's absolutely free! 

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