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The Ride: A Buckle Made For John Dutton

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The Buckle Made For John Dutton



Inspired by one of TV's most iconic shows, Montana Silversmiths has introduced their newest creation, The Yellowstone Dutton Ranch Belt Buckle.  Living up to its mouthful of a name, this bold buckle blends 24k gold and fine silver to form the show's iconic "Y Brand" symbol. Learn More >>

A Love of BBQ


Photographer Robert Jacob Lerma is an artist we dig, with his work appearing in our BBQ post last week, as well as an earlier profile of Tootsie, the queen of BBQ [Snow’s BBQ].  Lerma's journey with BBQ began after his first trip to Austin, Texas in 2005, where he can still remember his "first bite of great brisket at Louie Mueller". Not long after he made the move from California to Austin, where he has lived ever since, honing his craft of photographing not only food but liquor, people, and landscapes. Learn More >>

Crafted in Wyoming


With Valentine’s Day fast approaching, we are here to help you find that perfect something for your loved one.  When thinking of gifts, is there anything better than a Tru Western fragrance paired with an American made leather accessory? The Range Leather CO. located in Laramie, Wyoming takes tremendous pride in offering a collection of handmade leather goods that will not disappoint. Learn More >>


Outlaw Cologne

Outlaw Cologne


Musk Cologne

Musk Cologne


Leather Private Reserve Cologne

Leather Private Reserve Cologne



They built a yurt!

This winter season Higher Ground needed to build a yurt on Dollar Mountain as their program headquarters. This has helped build out Higher Ground's footprint on the mountain and allowed them a central location for their participants. They now have a home! They have put in place strict protocols on how many and when people can be inside the yurt to ensure the safety of all participants. If you would like to contribute to their fund for the yurt - a huge unexpected cost during this Covid year - you can DONATE HERE >>



We started Tru Western this year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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