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The Ride: A Concert For A Cause and More

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Rutland Farms

[ Living ]

My grandma always told me, “farm to table whenever you’re able!” Sadly, I have not been as good about that lately – sorry Grandma! But fear not, I have found my next straight from the farm produce stop: The Market at Rutland Farms in South Georgia. This family-owned, 5th generation farm has been growing its own produce for over century. Learn More>>

Post Goes Country

[ Music ]

Post Malone is for sure “Better Now”, but from our POV he is at his best when he is mixing in his good old Texas roots. Not one to disappoint, this past week Malone offered his support for Texas's Winter storm recovery by doing his best renditions of the country modern classics “Gonna Miss Her,” and “You Can Have the Crown,” with both a cigarette in hand and stack of Bud Light nearby. Learn More>>

Alderspring Ranch

[ Living ]

If anyone knows a thing about girl power, it is @Adlerspring Ranch! Located in the Idaho backcountry, this independent grass-fed beef ranch is run by ecologists and hard-core rancher Glenn Elzinga - who also just happen to have seven, self-described “gritty” daughters! Learn More>>


A perfect captured sunset during a recent Higher Ground sailing event - no filter needed! It was a great moment to stop and be grateful that they can continue to bring veterans out for such experiences. With the weather continuing to the warm, the HG team is looking forward to their week-long horsemanship program this coming April.  Learn More>>



Outlaw Cologne

Outlaw Cologne

8 Seconds Cologne

8 Seconds Cologne

Leather Private Reserve Cologne

Leather Private Reserve Cologne



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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