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The Ride: A Taste of the Weekend

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New Talents

[ PBR ]

Who wouldn’t go weak in the knees for a tall handsome cowboy who can serenade a girl?  Well... Bull Rider Colton Jesse recently proved he might just be that man. After having his superb 2020 PBR season cut short due to a muscle tear, Jesse picked up his guitar and chose to put his original lyrics and instrumental abilities on full display via social media. Learn More>>

Cartel Hour

[ Food + Drink ]

While I consider myself “knowledgeable” about alcohol, via my college days, it might be time to expand my horizons a bit. Luckily, I have found the perfect source for alcohol higher education.  Seth and Cameron are two friends that have channeled their passion for finer forms of booze into a weekly podcast that covers all types of spirits and what makes each worth the sip. Learn More>>

Eric Church's New Album

[ Music ]

Well, the Easter bunny delivered this year dropping the new Eric Church album right into my basket! It’s been a couple of years since we’ve had a new album from the country music icon, but this April our luck is turning. The fan girl in me is screaming at the top of her lungs! I will impatiently be waiting for April 16th. Learn More>>


Higherground had the honor of presenting Mark Pattison, on of their super supporters, with this flag that will accompany him to the top of Mount Everest. Mark leaves on the 30th to head to basecamp in Kathmandu. Check back here or @markpattisonnfl for updates to his journey to complete the Seven Summits! Learn More>>



Outlaw Cologne

Outlaw Cologne

8 Seconds Cologne

8 Seconds Cologne

Leather Private Reserve Cologne

Leather Private Reserve Cologne



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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