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The Ride: Adventure Starts Here

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Outlaw Austin

[ Living ]

Here at Tru Western, we are well-acquainted with the term Outlaw, as it is the name of one of our staple fragrances. To us, Outlaw is “bad to the bone” encapsulated -- *cue the music*. We think we’ve found someone who represents this badass essence so well, they might just have to write a new song about it. Introducing Outlaw Austin! Learn More>>

Out West Adventure

[ Living ]

This Oregon cowgirl, artist, and businesswoman is all about exploring and documenting her adventures through photography, with a couple of horses and a dog in tow. While sleeping under the stars isn’t usually my calling, I would gladly snooze with the mosquitoes for a night of mountainous views like the ones Brie’s been able to capture and share. Learn More>>

Adams Natural Meats

[ Food & Drink ]

Imagine stumbling into your profession and passion completely by accident – seems like a concept reserved for a Lifetime channel movie, right? Well, for Bryan Adams of Adams Natural Meats, a happenstance turned career is his reality. Fast forward twenty-nine years, and Adams Natural Meat is flourishing earning them the title of “Best Bison” in 2020 by Phoenix Magazine. Learn More>>


A little rain didn't put any damper on the tons of fun that was had out at the handcycle camp in Galena. Eight cyclists came out and hit the trails for a weekend. Higher Ground has a fly fishing float trip on the South Fork of the Snake River, located in Idaho, planned for a group of our veterans in mid-October. Learn More>>



Outlaw Cologne

Outlaw Cologne

8 Seconds Cologne

8 Seconds Cologne

Leather Private Reserve Cologne

Leather Private Reserve Cologne



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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