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The Ride: All The Cowboy Things

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Cowboy Soldiers

[ Living ]

With Memorial Day just around the corner we would like to take a moment to thank the original cowboy soldiers. Riding a horse is hard enough but riding a horse while charging at the enemy with a saber in hand takes talent and practice that set these soldiers apart. We are thankful to those who served this great country both on and off horseback.  Learn More>>

The Cowboy Movie

[ TV & Film ]

For those of you with the Yellowstone itch that only Season 4 can scratch, we got the next best thing to hold you over. The Cowboy Movie is a beautifully shot, authentic look into the lives of modern working cowboys on some of America's largest and most remote cattle ranches. So, when you need a break we encourage you to get lost in the solitude of the wide-open spaces of The Cowboy Movie.  Learn More>>

Cowboy Vaca

[ Living ]

Are you ready to channel your inner Toby Keith and “wanna be a Cowboy?” Double Rafter Ranch in Wyoming offers authentic cattle drive experiences that come with the perfectly suited warning that “we are not Hollywood.” Over the course of a week, you will be put to the test as you cover over 50 miles on horseback, spending nights beneath the stars - there is no better way to discover you inner cowboy than the DR Ranch.    Learn More>>


Central Rock Gym in Buffalo, NY hosted a fantastic training/climbing event this month in partnership with @paradoxsports and @northface for a crew of HG participants, volunteers and staff. A ton of adaptive climbing techniques were shared as the HG team worked to improve their skills needed to accommodate veterans of all abilities for their climbing programs in Western New York. Learn More>>



Outlaw Cologne

Outlaw Cologne

8 Seconds Cologne

8 Seconds Cologne

Musk Cologne

Musk Cologne



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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