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The Ride: Bull Riding Gone Mainstream

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Home Rodeo

[ Living ]

The bright lights of Las Vegas are very compelling; however, nothing can compare to your dad announcing your very own home rodeo. In this Tiktok, this little boy is living it up in his own bedroom rodeo! That was undoubtedly a 90-point ride and he took the win for the night. I hope we can all live our best life and bring the fun of rodeo to home like this dad did for his kids.  Learn More>>

Pictured Here

[Living ]

Alex Callaghan is a successful woman who was just featured in Cowgirl Magazines 30 under 30. Alex’s day job is keeping the barn operating in a smooth manner, however her real prize piece is her photography. Her photos feature cows, horses, landscapes, and everyday western life. We have to say, her photos are some of the most beautiful western photos we have featured.   Learn More>>

PBR in ESPN

[ PBR ]

ESPN has a short video highlighting “There’s no place like sports” and it captures your inner most competitor and brings on all the feels. This video makes us strive to be better and makes us want to challenge our abilities. Professional Bull Rider Jose Vitor Leme is featured in the video montage and it is something so close to perfect its astonishing to watch. Check out the video here and bring on the goosebumps. Learn More>>

HIGHER GROUND #4OTHERS

Higher Ground went paddling out at Alturas lake with the local crew. Some water time has been more than welcome on these hot summer days! Did you know you could not only take a trip to Alturas lake, ride on a super sweet Supra SA 450, waterski/wakeboard/paddle board but also help ensure people with disabilities can continue to keep enjoying these activities? That is what Higher Ground is all about.  Learn More>>

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We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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