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The Ride: Champion's Ride

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GIFT SET SALE EXTENDED

All Women's and Men's Fragrance Gift Sets are 30% off

Now - 2/21

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Lace Eau de Parfum Gift Set

$54.40

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Black And Blue Cologne Gift Set

$49.40

Image of Southern Soul Eau de Parfum Gift Set

Southern Soul Eau de Parfum Gift Set

$45.40

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Champion's Ride

[ SPORTS ]

The only thing smoother than cruising in a new Rolls Royce is riding a well-trained horse. Tampa Bay linebacker Devin White certainly agrees, as he casually owns an impressive seven horses. Most recently, White added a Tennessee Walker named “Daisey Mae” to his equestrian collection, pictured here, as he proudly shows off his new Super Bowl trophy. Devin White is a great representative for many great things: horses, cowboys, and- of course- Tampa Bay. Learn More>>

Big Horns

[ LIVING ]

One thing is certain: whoever coined the phrase, “grab life by the horns,” has clearly never actually encountered a Watusi bull. One look at BWS Alk, kingpin Watusi of Moffatt Farms, and they would quickly change the tune of their whistle! The bull owner, Matt Moffat, is a third-generation farmer whose love for these large-horned animals inspired him to start his own small herd. Learn More>>

Cowboy Class

[ TV & FILM ]

Beyond his work as our favorite television ranch hand, Hauser proved that he doesn’t need to be donning a cowboy hat and riding a horse to exude unadulterated attractiveness after he was rightly named one of People’s “Sexiest Men Alive” this past year. I cannot be the only one who nearly booked a one-way ticket to Montana to live amongst the cattle because of a certain photoshoot involving a water trough and some conveniently placed suds. Join the Tru Western team and tune in for the season four premiere in June! Learn More>>

HIGHER GROUND #4OTHERS

The adaptive team has been providing lessons for out-of-town guests and locals alike. Pictured here is Jerry who was a big skier from Boise until a stroke impacted his mobility. He's been coming up to ski with Higher Ground for a handful of years and has been making great strides leading him to independence on the mountain. This was his last day on tethers, after which he accomplished his goal of skiing independently. Way to go Jerry! Learn More>>

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TRU REWARDS

We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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