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The Ride: Cooking Up Traditions

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The Pioneer Woman

[ Food & Drink ]

Are you like me and struggle to decide what you should cook for dinner? If so, I may have a remedy that will save dinner and turn you into a hero. The remedy is Ree Drummond, also known as “The Pioneer Woman”, and she is a tour de force chef powered by country girl attitude. And if you want a peek into her everyday life and the wrangling of 4 kids, check out her Instagram to catch images of the farm, animals, and of course some delicious eats.  Learn More>>

Keeping With Tradition

[Living ]

There are many ranches in Texas, but few have stayed true to the traditional ways of ranching as Pitchfork. Established in 1883, Pitchfork Ranch continues to raise cattle and horses as the cowboys before them by tending to the herds and their needs all on horseback. Many ranches today have switched to using machinery to maintain their stock, with often the negative effect of “wearing out the land.” Learn More>>

End of Season

[ Rodeo ]

In the world of Rodeo, this week is where the metal meets the road. For some it will culminate in the feast, but for many others it will be the sad taste of famine. With only a few competitions left, contestants will be vying to clench every last penny as they look to rise into that top, elite 15 and get their NFR opportunity. NFR brings with it over 10 million dollars in prizes.  Learn More>>


Higher Ground deserves great praise for an event they hosted on this past Tuesday, September 23rd. The event highlighted past NFL player Mark Pattison and his climb of the highest 7 mountain peaks. Mark ventured on this journey to raise money for epilepsy, a disorder his very own daughter suffers with. The partnership between Mark and Higher Ground to help this cause is truly inspiring. NFL360 is the film that is being produced that talks about Mark and his journey. You can find out more information on this story when NFL360 is released. Stay tuned! Learn More>>



Leather Small Batch Cologne No. 2

Leather Small Batch Cologne No. 2

Outlaw Cologne

Outlaw Cologne

Leather Small Batch Indigo Blend Sample Size

Leather Small Batch Indigo Blend Sample Size



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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