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The Ride: Cowboy Challenge

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Capturing the Wild

[ Living ]

Disappointment, frustration, resignation: otherwise known as the three stages of attempting to photograph an especially stunning sunset, only to find that the vibrant array of pinks and oranges and blues will never look as breathtaking in your camera roll as they do in real-time.  Yet, somehow, Cameraman and Nature Photo Blogger Tom Rassuchine manages to capture these breathtaking views. Learn More>>

Ultimate Cowboy Showdown

[ TV & Film ]

Hosted by Trace Angel-Voice Adkins, INSP’s Ultimate Cowboy Showdown poses a series of challenges to fourteen different men and women to see who has the skills, knowledge, and passion to come out on top to win a prize of a lifetime. The contestants range from ages 23-37, and come from a wide array of different backgrounds; will wisdom and experience prevail, or do the young bucks have enough tricks up their sleeves to have their competitors hitting the trail home. Learn More>>

Outdoor Adventures

[ Living ]

How many people can reel in a monster fish with one hand and juggle three kids with the other? Not many, but Morgan Peirce, otherwise known as @morgsmikael on The Gram, certainly makes it look easy! From fly fishing to climbing, to canoeing and backpacking, this family does it all, together. I never thought I’d be jealous of a six-year-old, yet here I am! Learn More>>


Higher Ground is SCUBA certified! The program leaders, in partnership with Jade Scuba Adventures, have been trained to take veterans out for underwater adventures. Virtual programs continue to run, including art therapy and yoga. Due to the increased lockdowns in response to rising coronavirus cases, Higher Ground decided to push the January snowsports camp to March. With hopeful eyes Higher Ground looks forward to being able to hold their veteran weeklong programs in person again.  Learn More>>



Outlaw Cologne

Outlaw Cologne


8 Seconds Cologne

8 Seconds Cologne


Cowboy Cologne

Cowboy Cologne




We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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