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The Ride: Dairy Educated

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Wandering with Margaritalicious

[ Living ]

Are you a traveler at heart, but loyal to your desk job? Instagram has a remedy for you, like it usually does. Margaritalicious is a wanderer whose Instagram page takes you on a whole adventure without having to leave the couch. My best descriptors won’t do these escapades justice, so I will leave you with untethered access to her Instagram feed.  Learn More>>

Dairy Educated

[Living ]

If you were born in the mid-1990s or earlier, you probably recognize the slogan, “Got Milk?” Nowadays there are too many kinds of milks made from nuts to count, but Instagram has given one man a crucial platform to educate us on the continued importance of good, old-fashioned cow milk. Dan is an Iowa dairy farmer who takes to Instagram to educate people about the myths, misconceptions, and unknowns of dairy farming. Learn More>>

PBR's Loss

[ Food & Drink ]

The Professional Bull Riders said goodbye to one of their family members this past weekend. Jerome Robinson was a cowboy at heart and a good one to boot. Jerome has been with the PBR since day one and helped in every aspect to grow it into the roaring success it is today. We want to send our condolences to the Robinson family and the PBR family for their loss. Learn More>>


Last week Higher Ground had the privilege to host their first Veteran Camp of the year! During this camp veterans from all over went to Sun Valley for a week of skiing, snowboarding, snowshoeing, sled hockey, and other outdoor recreation. Higher Ground feels so grateful for their volunteers that help out, the supporters of veterans, and most of all the amazing participants. Learn More>>



Leather Small Batch Cologne Sample Size

Leather Small Batch Cologne Sample Size

Outlaw Cologne

Outlaw Cologne

Leather Private Reserve Cologne No. 1

Leather Private Reserve Cologne No. 1



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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