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The Ride: Drinks and Meat

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Garage Beer

[ Food & Drink ]

When I hear garage beer, I think about a bunch of dudes sitting in lawn chairs and slinging back cold ones to avoid having to mow the lawn. However, my perspective has been completely changed by a lady boss and the flourishing Garage Brewery! The lead Brewer Kelsey is known for his unique style that adheres to tradition yet leans into unconventional breaks from the norm. Learn More>>

Smoking for Soldiers

[ Food & Drink ]

Tuffy Stone has been a fixture in the BBQ world since 2004. In that time he has won countless competitions, become a reality star, wrote his own books and opened his own BBQ joints. Yet despite all his accomplishments, Tuffy recently reflected that one of his best life experiences was going to Kuwait and cooking for some 5 thousand active soldiers.  Learn More>>

Cattlemen's Coffee

[ Food & Drink ]

Cattlemen’s Coffee was established by people who know a thing or two about early mornings. The founders, Dillon and Taylor, both grew up ranching, where a strong good cup of joe was an essential to survive the job. From that lifestyle they were inspired to build a craft coffee roaster that caters to cowboys and adventures alike with roasts with like Cowboy Blend, Desperado and Bull Shit.  Learn More>>


Higher Ground on Mount Everest! Are you following along with Mark Pattison's quest to complete the #sevensummits?? He is topping Mount Everest, The Khumbu ice fall looks insane😯, and then on to Lhotse, the 4th highest mountain in the world within 24 hours of summiting Everest which less than 40 people have done! See where he is now at @markpattisonnflLearn More>>



Outlaw Cologne

Outlaw Cologne

8 Seconds Cologne

8 Seconds Cologne

Lace Eau de Parfum

Lace Eau de Parfum



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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