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The Ride: Fashion and Fields

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Leap of Faith

[ Living ]

What do you get when you take a leap of faith and mix it together with a whole lot of hard work?  In Meredith Bernard’s case, it resulted in finding her true passion in life. She went to work on the farm with her very own family. Meredith has written about her journey and we have been along for the ride. She has expanded her blog to include cooking, motivational inspirations, and sharing her everyday life.  Learn More>>

Field of Dreams

[Sport ]

“If you build it, they will come”, is one of the most famous movie lines of all time. A line that held true on August 12th when the MLB held a real game in Dyersville, Iowa on the actual field of dreams. 
The Yankees and White Sox made their movie-like entrance, with a gallant walk on the field. The crowd was in awe and shouted with applause at the cornfield entrance. The players delivered an amazing game and that’s what we would call a dream come tru.
 Learn More>>

Western Fashion

[ Living ]

Beyonce recently released a new fashion line that is putting western fashion in the spotlight. But we want to introduce you to a woman who has been creating western fashion before it was “trendy.” Quincy Eldridge, the owner of the company Rodeo Quincy, is a brand that creates fashion based on culture, western heritage, family ties, rodeo romances, and scenes from the old West. If you are wanting a western outfit, go to Rodeo Quincy who is definitely living that rodeo life. Learn More>>


Adventure Club!! Boy, does Higher Ground miss hanging out with their amazing crew! The Idaho School for the Deaf and Blind's Adventure Club had a fantastic week with Higher Ground in the mountains. There could not have been more fun or smiles had! From hiking, biking, kayaking to tie dying, they love being able to provide these experiences to the kids. Learn More>>



Outlaw Cologne

Outlaw Cologne

Leather Private Reserve Cologne No. 1

Leather Private Reserve Cologne No. 1

8 Seconds Cologne

8 Seconds Cologne



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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