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The Ride: For the People

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Big Shoes to Fill

[ Living ]

There was big news that recently came out of Boonville, MO. Now big news usually comes in small packages, and this was no exception. The famous Budweiser Clydesdales have new members arriving, with the most recent, “Eminem”, being born at the beginning of September. Fun Fact...Eminem gets his name from both of his parents being “Marcie” and “Myles.” Warm Springs Ranch was already a must stop when in Missouri, but as of late it just got a whole lot cuter.  Learn More>>

An Eye for the West

[Living ]

With an eye for raw authenticity and the heart of a storyteller, Kehana Rose (@rowdythebronco) is a photographer who defies convention. Self-taught in her craft, Kehana takes her inspiration from the rugged authenticity of the old west. She can often be found in the untamed countryside of Montana seeking that single, perfect picture that will capture those sought after thousand words. Learn More>>

Whiskey of the People

[ Food & Drink ]

For generations, Tennessee was known to have the best whiskey in the US, but unlike most of America, Chattanooga never re-legalized booze following prohibition. However, thanks to a few inspired souls (with the help of the town), Chattanooga has regained its footing in the Whiskey game. In November of 2015 the Chattanooga Whiskey company released the first whiskey produced in Chattanooga in over 100 years!   Learn More>>


A group of adaptive mountain bikers and people gather round the Higher Ground tents at the Boise MTB (mountain biking) festival was a blast! Higher Ground had a great time connecting with fellow adaptive riders. The only thing better that gathering with great people is getting out on the great Boise, Idaho trails!  Learn More>>



Leather Small Batch Cologne No. 2

Leather Small Batch Cologne No. 2

Outlaw Cologne

Outlaw Cologne

Cowboy Cologne

Cowboy Cologne



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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