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The Ride: Get a Head Start on VDAY, 30% off Gift Sets

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All Women's and Men's Fragrance Gift Sets are 30% off

Now - 2/21

Image of Lace Eau de Parfum Gift Set

Lace Eau de Parfum Gift Set


Image of Black And Blue Cologne Gift Set

Black And Blue Cologne Gift Set


Image of Southern Soul Eau de Parfum Gift Set

Southern Soul Eau de Parfum Gift Set



Playing Close to Home


In honor of Superbowl Sunday, we wanted to point out some of Tru Western’s favorite football players. Dalton Risner is a small-town Colorado kid who has excelled through the ranks to become a professional football player for the Denver Broncos. Growing up on a ranch with cattle is unique, but so are some of the names Risner has given to his cattle. You get to meet Beyonce, and we are not talking about the singer. Beyonce is one of the cattle you will meet when you check out Risner's YouTube below when he shows us his childhood ranch.  Learn More>>

Highway 40


Is there anything cooler than pretending you are Rick Grimes from The Walking Dead riding a horse on a vacant highway? If you didn't watch the show, don't worry about it but if you did then we know you know. From December 1st to June 14th Highway 40 near Alberta, Canada is officially closed. This happens every year to help wildlife migrate without any interruptions. You can find animals like elk, bears, mountain goats, and moose traveling along the road, and @bekayshow gives us a glimpse of the beautiful experience. Learn More>>

Quality Breeding with Bradshaw


Who doesn’t dream of buying a ranch and having all your favorite animals around all the time? Well Terry Bradshaw, former quarterback for the Pittsburg Steelers, lives just that dream. With a 700+ acre ranch in Thackerville, OK Terry has enough room to tuck away his biggest passion, his horses. Bradshaw took the winning mindset from his football career and applied it to his horse breeding and training program. The breeding program "Terry Bradshaw Quarter Horses" focuses on producing proven winners in mares and stallions, so they are literally breeding for success! Who wouldn’t want those odds? Learn More>>


January is an extra busy time for the adaptive side of the house! The first week of Alpine Sessions is in the books and the Alpine and Nordic teams have started up and are running smoothly. The Paralympic Youth Camp had an incredibly successful run with many familiar faces returning to shred on the mountain. The Challenged Athletes Foundation Idaho teamed up with Higher Ground to put on a fabulous clinic for amputees, lots of first-timers now hooked on skiing! What a great feeling knowing that your contributions go towards such a wonderful cause! Learn More>>



We started Tru Western this year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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