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The Ride: Hobbies, Adventures, and More

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Petal Back Farm

[ Living ]

At Petal Back Farm in Wisconsin, what started off as a hobby has become a way of life. Maggie, a self-described daydreamer, has always loved helping and learning about how things grow. With the help of her intuitive partner-in-crime, Matt, and their flower model Golden Retriever, Reese, the trio inspires through their multiple feeds on living a life full of growth! Learn More>>

YeeYee Day

[ Music ]

We dove into our country roots this past weekend with the raucous leaders of Yee Yee Nation, and it did not disappoint.  Getting to see the Yee Yee farm firsthand, where most of Granger Smith’s activities go down, was truly an awesome experience. team took advantage of the overcast drizzle that engulfed central Texas last Friday by turning it into the perfect day of mudding, fishing, and shooting. Learn More>>

Spa Delights

[ Living ]

All girls deserve a spa day every now and then, and I think it’s safe to say that after living through a pandemic, we’re all overdue for a visit.  LT is taking her spa days to a whole new level for her unusually furry customers. While her clientele are not necessarily known to carry cash, they make up for it by being super cute. These cows clearly love their spa treatments. Learn More>>


Higher Ground is excited to announce an ongoing project to adapt trails for more accessible cycle use! This year, they are joining forces with the National Forest Foundation (@nationalforests) and Wood River Trail Coalition (@wrtailscoalition) to help the Ketchum Ranger District of the Sawtooth National Forest, located in parts of Idaho and Utah,  to make some major improvements to the ever-popular Adam's Gulch trail system.  Learn More>>



Outlaw Cologne

Outlaw Cologne

8 Seconds Cologne

8 Seconds Cologne

Lace Eau de Parfum

Lace Eau de Parfum



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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