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The Ride: Home Grown Beef Delivered

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Home Grown Beef Delivered


There is the delivery for everything these days -  groceries, fast food, wine, and even meat. Mountain Primal is a curated meat delivery company in Basalt, CO. that will send you your favorite cuts right to your door. They deliver anything from beef to bison or elk, and the best part? They are an American company, and you know exactly where all your meat comes from.

Scent Spotlight: Cowboy Cologne


We felt inspired this week to share Cowboy Cologne with you this week because nothing says the great outdoors more than this cologne. From Cattle drives to handmade wood décor, nothing goes more hand in hand with being one with nature like a Cowboy does.

Nature + Hand + Paint = Art


Now that the holiday dust has settled, we all are looking for things to do with our time. One thing we do know is that small businesses are still struggling and a lot of them are amazing companies that just need a spotlight shined on them. Meet Clare and Josh, they are a young couple from Maryland that opened their own woodshop, Forest Culture Design. But hold on! Do not stop reading, this company is so much more than just wood.


Musk Cologne

Musk Cologne


Outlaw Cologne

Outlaw Cologne


Leather Private Reserve Cologne

Leather Private Reserve Cologne



Higher Ground, our partnering veteran's charity, has a fresh new calendar of events for the 2021 new year. This month's focus is snow sports for veteran men and women. Higher ground wants its supporters to know that they will be open and they will be prioritizing the health and wellbeing of everyone involved in the events. Whether you are visiting Sun Valley or live in Idaho (locals), Higher Ground offers one-on-one lessons for any level of skier and snowboarder of any ability. If you are interested in signing up yourself, signing up a loved one, or volunteering please see the link below. 


We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! 

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