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The Ride: Life's Passions

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How to Be a Cowboy

[ TV & Film ]

With the fall season comes cool weather, falling leaves and a host of new shows. One sure to hit the spot, is Netflix’s most recent binge-worthy offering that is not only entertaining, but also educational. This new show feature’s self proclaimed bull rider and cowboy dude, Dale Brisby. Filmed on a Texas ranch, this limited serious will take you on a western tour of what it takes to be a cowboy. Tune in now to get your first lesson.  Learn More>>

Western Canvas

[Living ]

Let me paint you a picture - the cutest little modern farmhouse with hard wood floors, aesthetically pleasing colored walls, and hints of old barn wood, but one thing is missing...the perfect painting. This is where Jason Lohmeier has filled my void. Each piece of his feels like a captured moment, where the story goes well beyond the image. His artwork celebrates all things western and speaks to those who know the lifestyle inside and out. Learn More>>

Western Workout

[ Living ]

What do you get when you cross a workout specialist with a cowgirl? The answer is Kelly Altschwager! Not too long ago, Kelly observed that her fellow cowgirls and cowboys were taking exceptional care of their horses, but not always tending to their own personal health. With a background as a certified personal trainer and nutrition coach, she decided to change all that. Learn More>>


A Higher Ground featured activity this week is rock climbing, it is part of the therapeutic recreation outdoors and can give people a renewed sense of motivation and peace. It offers a setting for self-reflection, discovery, and well-being.  Keep an eye out for Higher Grounds upcoming event in the month of September. Learn More>>



Leather Private Reserve Cologne No. 1

Leather Private Reserve Cologne No. 1

Outlaw Cologne

Outlaw Cologne

Leather Small Batch Cologne No. 2

Leather Small Batch Cologne No. 2



We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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