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The Ride: Meet a Modern Day Cowboy

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Meet J.W. Phillips


From hunting to four-wheeling to shedding light on life after the military, J.W. Phillips brings you along for the journey.  A self-described creator of content, each image J.W. posts evokes a meaningful story that will likely have you appreciating life just a little bit more. Go for a ride with this modern day cowboy.Learn more >

Cowboy Fresh


Gloria Goldman from GG-Designs is crafting some of the freshest, most western-inspired air fresheners we have ever laid our eyes on. Each unique Car Freshie, as she likes to call them, begins as a painting. These paintings are inspired by life on Gloria's Washington cattle ranch. Learn more >

Family Business Beer CO.


In regards to things we like best, beer and pizza rank at the top of the list. The Family Business Beer CO. is a family-owned brewery on 15 acres just outside of Austin in Dripping Springs. They are known for their large variety of tantalizing hand-crafted beers and most notably their artisanal pizza truck. The Family Business Beer Company's pizza truck may put most of your local pizza parlors to shame. Learn more >


Outlaw Cologne

Outlaw Cologne


Musk Cologne

Musk Cologne


Leather Private Reserve Cologne

Leather Private Reserve Cologne



The air is a bit crisp and Higher ground is thinking ahead to what the next season will bring. While still working on their winter plans, one thing’s for sure – they’ll be open! Higher Ground is carefully crafting their guidelines to prioritize the health and wellbeing of all involved but they look forward to seeing you. We will be in touch as soon as their operating protocols are finalized. Check out their links below for regular updates. Learn more >



We started Tru Western this year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive, and the best part? It's absolutely free! 

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