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The Ride: Smoking with Character

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Smoking with Character


Introducing Primitive Pits: a crafter of unique BBQ equipment with the very simple mantra: "Because it's great BBQ we're after" 

These smoking pro’s out of Georgia have quite the resume, custom building units for some of the top 50 BBQ joints in the country.

The Return of Walker TR

[ TV & FILM ]

Mark your calendar's Walker fans!  It has been confirmed that our old friend Walker Texas Ranger is returning.

In the trailer just released, we see a widower and father of two who has been undercover for 2 years, attempting to reconnect with his children, find some common ground with his new partner, all while trying to discover who really killed his wife.

A Boondocker's Guide


Ever wonder what it would be like to pack up and travel full-time in an Airstream trailer? Well, wonder no longer.  2 years ago Greg [email protected] packed up his life and took to the open road while offering a peek into his adventures via Instagram. 


Musk Cologne

Musk Cologne


Outlaw Cologne

Outlaw Cologne


Leather Private Reserve Cologne

Leather Private Reserve Cologne



The demand for the Higher Ground program is greater now than ever before. And as their priority remains the safety and well-being of their participants, the Higher Ground staff has continued to meet the burgeoning need in innovative and effective ways. From their sit-ski lessons in Sun Valley to the weekly climbing team in New York, they remain present for the kids and Veteran participants during these unprecedented times. Read all about Higher Ground's 2021 Goals down below.



We started Tru Western this year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive, and the best part? It's absolutely free! 

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