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The Ride: Wild Western Sports

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Extreme Skiing

[ Sport ]

What do you get when you cross an adrenaline addict with a cowboy? That’s right – a skijorer! If you’ve never heard of such a thing (like most non-skijoring people), then saddle up, because I might’ve just found your new favorite winter activity. Learn More>>

Raising Cowboys

[ Living ]

It takes years to become a master at any discipline; luckily, this little cowboy is starting just in time. Let’s all take a moment to revel in the cuteness, and to be glad that they went against Waylon Jennings and Willie Nelson’s advice by letting their babies grow up to be cowboys.  Learn More>>

Rodeo Recap

[ Sport ]

Picture this: the lights are shining brightly onto the arena; you feel a rumbling beneath your feet as the crowd starts roaring in anticipation. The announcer booms over the speakers, “Let’s Rodeo, San Antonio!” And rodeo, they do! Learn More>>

HIGHER GROUND #4OTHERS

The Higher Ground team is preparing for their first snowsports program of the year in Mammoth, set for early March. Virtual seated yoga and all levels yoga classes are a big hit and see more veterans each week. Check out HGLA's program manager, Kris King's healthy recipe videos on our Instagram for some yummy and colorful inspiration. Learn More>>

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PRODUCT HIGHLIGHTS

Outlaw Cologne

Outlaw Cologne

$39.40

8 Seconds Cologne

8 Seconds Cologne

$39.40

Leather Private Reserve Cologne

Leather Private Reserve Cologne

$39.40

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TRU REWARDS

We started Tru Western last year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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