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The Ride: X-Mas with The Original Boss Lady

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Tree Hunting The Cowboy Way


With Christmas closing in most families were out this week looking for that perfect tree.  Country singer Chris Peterson of America's Got Talent fame, was no different, as he went on a tree hunt with his family and friends as only a cowboy could.

X-MAS With The Original Boss Lady

[ TV & FILM ]

Christmas on the Square is now streaming on Netflix! Why should you care you ask? Because no one brings more spirit than the original Boss Lady, Dolly Parton, especially during Christmas.

Champion Cowgirl: Hailey Kinsel


NFR wrapped up this past week in Arlington, Texas.  It was a new venue due to Covid, but thankfully in a year full of ups and downs somethings still remain the same.  Hailey Kinsel, once again captured the NFR barrel racer crown, riding her horse Sister to both best average and session time for the weekend, vaulting her to 1st place in the overall World standings.


Image of Leather Small Batch Cologne

Leather Small Batch Cologne


Image of PBR Black and Blue Cologne 3.4 oz

PBR Black and Blue Cologne 3.4 oz


Image of MUSK Cologne Spray, 4 oz

MUSK Cologne Spray, 4 oz



This winter season Higher Ground will be building a yurt on Dollar Mountain as their program headquarters. This will help build out Higher Ground's footprint on the mountain and give them a central location for their participants. If you would like to contribute to their fund, ensuring they can hold programs this winter: DONATE HERE



We started Tru Western this year for people like us- those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive, and the best part? It's absolutely free! 

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