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The Ride: You Can Take the Boy Out of the Country...

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You Can Take the Boy Out of the Country...

[ LIVING ]

As we shared last week, we are always in the mood for some raw and authentic content, especially on social media. Chris Douglas is a photographer that has an eye for capturing impactful stories that virtually take our breaths away. Funny enough, when Chris was in college, he received a chance of a lifetime to travel with designer Gianni Versace. Through his journey within the world of high fashion, Chris fine-tuned his talents and technique for capturing extraordinary imagery. However through it all, his heart remained connected to his true passion for outdoor and wildlife photography. Learn More >>

Where to Sleep Under the Stars

[ LIVING ]

J Bar D Canvas and Leather produces outdoor teepees and bedrolls for cowboys all over the world. While the merchandise is beautiful and handmade, it is the story of how the company came about that interested us. A lot of success stories start out with a great beginning, however, for J Bar D, it started off a little rocky. After a series of unfortunate events including a business fire and his horse accidentally stepping on his foot, Shane was forced to spend an entire winter indoors. Learn More >>

BBQ with a Mexican Flare

[ FOOD & DRINK ]

If you're a frequent visitor to The Ride, you have likely realized we enjoy us some good BBQ. Self-described BBQ knucklehead, Ernest Servantes, owner of the recently opened The Burnt Bean CO. in Sequin, Texas, is one of those purveyors that gets what we like when it comes to smoked meats. You might recognize Ernest as the winner of countless BBQ competitions including the hit TV series Chopped Grill Masters. Learn More >>

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HIGHER GROUND #4OTHERS

January is an extra busy time for the adaptive side of the house! The first week of Alpine Sessions is in the books and the Alpine and Nordic teams have started up and are running smoothly. The Paralympic Youth Camp had an incredibly successful run with many familiar faces returning to shred on the mountain. The Challenged Athletes Foundation Idaho teamed up with Higher Ground to put on a fabulous clinic for amputees, lots of first-timers now hooked on skiing! If you are interested in donating or volunteering for these kinds of events, visit here.

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TRU REWARDS

We started Tru Western this year for people like us - those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive and the best part? It's absolutely free! Learn More >>

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