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Welcome To The Ride

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Scroll down for our Early Black Friday Deals.

THE RIDE IS HERE.

The Ride is our hand-picked collection of ALL things we love about the West. Every week we will be sharing with you updates about PBR, music, food + drink, and western living. If you feel we are missing something you'd enjoy, drop us a line. In the end, if anything we post makes your journey a little bit richer, we did our job. 

Enjoy The Ride. 

PBR 

With Brazilian Jose Vitor Leme riding to his first PBR World Championship this November, we thought it was a good time to turn back the clock and revisit a favorite Finals champion of year's past - the great J.B. Mauney.  

FOOD + DRINK

Whether you’re a whiskey or sangria sipper, our friend Jessica from How Sweet Eats, is sharing all her most festive cocktail recipes to spice up your holiday shindigs. 

TV + FILM

Our office favorite, Kevin Costner of Yellowstone fame, has launched a new app service that blends travel with storytelling with HearHere. 

HIGHER GROUND 

Tru Western continues to support Higher Ground with contributions from people just like YOU! Busy times in New York serving more veterans daily through virtual and day programs than in the pre-pandemic era. Many day programs continue including climbing and hiking, with a successful horsemanship week-long in the books. A big thank you to Wolcott Farms for without them we could not run our horsemanship programs! 

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Musk Cologne

Musk Cologne

$24.40

No. 1: Private Reserve Cologne

No. 1: Private Reserve Cologne

$39.40

No. 2: Small Batch Cologne

No. 2: Small Batch Cologne

$39.40

TRU REWARDS

We started Tru Western this year for people like us- those who live for western products and adventure. When creating the website, we wanted a program that provides our loyal customers with discounts, exclusive offers, and a community to be apart of. Make sure to join our loyalty program in the bottom left-hand corner of our website. You won't believe all the benefits you'll receive, and the best part? It's absolutely free! 

LIMITED TIME: NEW LAUNCH OFFER

Free full-size Love + Lyrics OR Leather Indigo Blend with a $25 purchase

NOW through THANKSGIVING 11/26

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