First Look: Your New Season Preview Has Arrived…

Email sent: Feb 13, 2020 5:05 am

Is this your brand on Milled? You can claim it.

Plus enjoy an extra £10 off your order | View online

New Arrivals     Women      Men      Cashmere      Sale

New Arrivals    Women    Cashmere    Sale

25% off the collection plus free delivery & returns

New Arrivals

It’s time to embrace spring with our new collection of bold prints, trans-seasonal fabrics and flattering layers.


Love linen

Looks good, does good. This naturally sustainable material is a must-have travel companion.

Linen Biker Jacket
Laundered Linen Wide Leg Trouser
Linen V Neck Overshirt
Washed Silk Relaxed Blouse

Animal Print

Take a walk on the wild side with our collection of new prints.

Washed Silk Relaxed Blouse
Gassato Swing Cardigan
Jersey Slim Blouson Dress
Gassato Soft Textured Sweatshirt

Spring Layers

When you’re between seasons, clever layers are your solution to mastering unpredictable weather.

Longline Ribbed Edge to Edge Coatigan
Cashmere Boyfriend Drape Neck Sweater
Luxury Cashmere Ribbed Sweater

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Next Day Delivery

Order Before 5pm

Free Returns

Within 28 Days



Now Accepting



1. Your offer code is: UKME0514 this offer code will be automatically added into your shopping basket. 2. Offer expires midnight 20th February 2020. 3. No adjustments to prior purchases. 4. All offers and promotions can only be redeemed in Pure Collection boutiques, our website and our customer service call centre. 5. Offers cannot be redeemed in Pure Collection department store concessions. 6. Free delivery is valid on standard delivery only.  6. An extra £10 off your order is valid on orders over £20 and is not valid on sale.

2020 Pure Collection. All Rights Reserved.

Pure Collection Limited in administration. Howard Smith and William James Wright were appointed Joint Administrators of Pure Collection Limited (the ‘Company’) on 4 February 2020. The affairs, business and property of the Company are being managed by the Joint Administrators. Howard Smith and William James Wright are authorised to act as insolvency practitioners by the Institute of Chartered Accountants in England & Wales. We are bound by the Insolvency Code of Ethics. The Officeholders are Data Controllers of personal data as defined by the Data Protection Act 2018. Personal data will be kept secure and processed only for matters relating to the appointment. For further information, please see our Privacy policy at –

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