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How to Define and Leverage Shopper Marketing

Learn about trends in shopper marketing, including what you can do to improve your marketing efforts.

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July 19, 2022 5:40pm

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Boost Your Sales With Shopper Marketing

Learn How in Our Blog Post

Shopper marketing is an age-old process that’s become increasingly well-defined, understood, and sought out within the industry over recent years.

Shopper marketing has an undeniable ability to drive sales for a specific brand, product, or retailer, and can be defined as: “the process of analyzing shopper behavior and preferences and using that knowledge to create marketing strategies to influence that shopper behavior.”

However, shopper marketing is so much more than just a strategy that moves customers closer to the point of sale. In our blog post, we’ll explore the many benefits that shopper marketing can bring to your brand plus the following highlights:

Where Shopper Marketing Has Been
Where Shopper Marketing is Today
Where Shopper Marketing is Going
How You Can Leverage Shopper Marketing

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