Happy National Smile Day!

Celebrate with our favorite silky, moisture-rich lip essentials.

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May 31, 2026 1:01pm EDT

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A Smile That Shines Celebrating National Smile Day

100% Pure Happy Promise, If you don't love it in 60 days, return it.

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100% PURE ™ | Purity Cosmetics | 2221 Oakland Rd., San Jose, CA 95131, United States | +1(415) 289-5936

Our Return Policy: We believe in purity, and we believe you should be 100% satisfied with your products. Crafted with the cleanest, most nourishing ingredients, we proudly stand behind every item. However, if something isn’t the perfect fit for you, we’re here to help. If you are not satisfied with your purchase, we will gladly offer an exchange or refund on gently used products within 60 days of purchase from 100percentpure.com, minus the cost of shipping. After 60 days, returns will be eligible for a store credit. Please note that we monitor returns and reserve the right to refuse service to anyone who may misuse or abuse this policy. To initiate a return or exchange, please contact our customer service team at 1-844-787-3100 or [email protected].

How do I place a return or exchange?

We're sorry you didn't love your 100% PURE™ products. Please reach out to our customer service team at [email protected] with your order number and the products you'd like to exchange or return, and we'll be happy to help you.

How long does it take to process a return?

Credit card refunds usually take 5-10 business days to appear on your statement once the return is processed.

What should I do if I receive the wrong product?

We’re sorry about that! If you received a product different from the one that you ordered please contact us at [email protected] and we’ll be sure to get you the 100% Pure™ product you ordered!

How do gift returns or exchanges work?

If you were gifted a 100% PURE™ product but it isn't what you had in mind, you can return your items for store credit. Please reach out to [email protected] with the gifter's first and last name, email address, and the products you’d like to return or exchange (the gifter won’t be notified of any changes). Once locating the original order, we'll take care of it!

Are there certain items that are non-refundable?

Yes. Items marked as final sale, partial return of gift sets and free gifts or promotional items are not eligible for returns.

What is your return policy for items purchased in-store?

If you make a purchase at a 100% PURE™ store, you can return or exchange your items accompanied with a valid receipt up to 60 days from the purchase date to any store location. Returns without receipt will be eligible for a store credit.

Can I return an item I purchased online, in-store?

Yes. All items purchased on 100percentpure.com (except for final sale) are eligible for return to any store location.

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Happy National Smile Day!

Celebrate with our favorite silky, moisture-rich lip essentials.

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