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It's time for New Balance “Grey Day” ⏰

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New Balance announces its annual Grey Days celebration, a month-long tribute to the brand’s signature color. Grey Days unites New Balance’s renowned family of athletes and ambassadors to feature a range of special edition products, immersive experiences, and stories that honor the unique and timeless influence of grey.

Grey first entered the New Balance design language in the 1980s as a practical choice for urban runners. While competitors embraced neon hues and bright whites, New Balance introduced grey as a choice that blended seamlessly with the concrete and asphalt of city running. What began as a unique choice quickly evolved into a defining expression of the brand – one that has shaped its identity for decades.

The New Balance U2010753 "Grey Days" is now available.
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