we owe you an explanation (a good one)

Hi there,

By now you've probably seen the news: Clean Sheets got cheaper. Permanently. $29 for a 25 pack became $23 for a 30 pack. More product, less money, cost per sheet down 34%.

We wanted to take a minute to tell you how that actually happened. Because it happened because of you.

When we launched Clean Sheets, it was just the two of us. Jade sending samples to our first customers, Sabrina triple-checking formulas, both of us scrapping together whatever it took. Our first production run was tiny. And you bought it. You bought it so fast we sold out (multiple times, we're still sorry about that, and still grateful you waited). You told your friends. You put us in your group chats. You gave two people with a weird idea about wipes a reason to keep going.

Fast forward to now, only a year later. We have a real team, an actual office in NYC, and Clean Sheets just launched nationally at Target. Our last manufacturing order was 40x the size of that very first run. We still can't fully believe we get to type those sentences.

Here's what that scale means: we can finally negotiate better pricing on everything. Ingredients, packaging, fulfillment, all of it. We could've pocketed the difference. Half the industry is quietly raising prices right now, and demand would've let us do the same. But you built this with us. It felt wrong to grow because of you and not share it with you. So the savings go straight back.

And nothing about the product is changing. Clean Sheets took us over two years to get right: serum-level actives (centella, B5, calendula) in a wipe the size of a credit card, individually wrapped so it actually survives your wallet, your gym bag, your 4AM decisions. Most wipes are an afterthought soaked in filler. Ours is skincare that happens to be portable. That stays exactly the same. Just more of it, for less.

>> You can buy Clean Sheets at their new lower price here.

And if you subscribe, you get another 10% off on top. Just saying.

We know we won't always be the cheapest thing on the shelf. We're okay with that. We'd rather win the way we always have: obsessing over the product until it's undeniable, for the people who believed first.

Thank you for being here. For trusting us with your skin before anyone told you to. We don't take a single order for granted, truly. None of this exists without you.

xx Jade + Sabs

CO-FOUNDERS

4AM

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