Meet iPhone Duo, iPhone 18 Pro, and more of the latest from Apple. ͏
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 | Introducing iPhone Duo,
iPhone 18 Pro, Apple Watch Series 12,
Apple Watch Ultra 4, and AirPods 5. | | |
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Get ready for iPhone 18 Pro pre‑order now. | | Choose your new iPhone 18 Pro and a payment option before pre‑order starts. Then speed through checkout on 9.12. Or pre‑order iPhone Duo starting on 10.16. | | Get ready |
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| Shop Online | Find a Store | 1-800-MY-APPLE (1-800-692-7753) | Get the Apple Store App | | 1. Compared with previous‑generation models. Battery life varies by use. 2. Based on data from an Apple‑conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best‑selling wearables available as of June 2026. For more information, visit apple.com/HRAccuracy. 3. Workout tested without iPhone and with heart rate sensor on during outdoor run workout sessions. Extended Workout turns on Low Power Mode during the workout; running form metrics will be unavailable. Max Extended Workout turns on Low Power Mode during the workout, and turns off alerts and splits; certain metrics will be unavailable. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary. 4. Up to 1.5x more Active Noise Cancellation compared with AirPods 4 with Active Noise Cancellation when tested in accordance with IEC 60268‑24. Apple Watch Series 12, Apple Watch Ultra 4, and Apple Watch SE 3 require iPhone 11 or later with iOS 27 or later. Features are subject to change. Some features, applications, and services may not be available in all regions or all languages. | | TM and © 2026 Apple Inc. One Apple Park Way, MS 96-DM, Cupertino, CA 95014. All rights reserved. | | Privacy Policy | My Apple Account | Legal | | If you do not want commercial emails from Apple or have changed your email address, you can unsubscribe. |
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