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A New York Minute

Discover the new Fall 26 campaign


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Balenciaga
A NEW YORK MINUTE
Directed by Oscar-nominated filmmaker Celine Song, Balenciaga’s latest campaign stars acclaimed actress and friend of the House Sarah Pidgeon. Three films, each exactly 6‍0 seconds long and shot entirely in Manhattan, highlight the versatility of Balenciaga’s Le City, Le ‍7‍ Bowling, and Rodeo bags.
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After a cut, Song instructs her team to “keep rolling,” capturing more of a scene’s real-life surroundings. By breaking the fourth wall, what goes into modern-day movie making is unveiled, as are the worlds created around it.
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The Balenciaga Fall 2‍6 collection including Le City, Le ‍7‍ Bowling, and Rodeo bags is available now in select stores and on b‍alenciag‍a.c‍o‍m.
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Beyond the film, follow ‍@‍keeppprolling for bonus imagery — including exclusive content photographed by Creative Director Pierpaolo Piccioli himself on location.
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