Bumble and Bumble

US · bumbleandbumble.com

Effortless waves are just a few steps away 🌊

Waves this easy shouldn’t look this good.

This email was sent

July 29, 2026 8:02am EDT

Is this your brand on Milled? Claim it.

Matte tone:

How to surf (without the beach) | 25 years after Surf Spray’s big debut, and nothing’s nailed effortless waves like our original salt-kissed styler. Here’s how to use it three ways to get perfectly undone texture. | SHOP NOW

STEP 1 | Start off smooth in the shower with Curl Moisture

STEP 2 | Spray damp hair liberally with Curl Reactivator Primer to add definition.

STEP 3 | Saturate strands with Surf Spray, then scrunch to encourage shape before air-drying or diffusing. (You can mist again once dry before shaking out curls.)

STEP 4 | Spray Thickening Dryspun Texture Spray on end to add airy texture and movement.

STEP 1 | Set the stage for volume with Thickening Volume Shampoo + Conditioner.

STEP 2 | Spray on Thickening Go Big Plumping Primer to prime for body.

STEP 3 | Mist liberally with Surf Spray Infusion to add soft texture with sheen.

STEP 4 | Scrunch the ends before air-drying or diffusing.

STEP 5 | Once dry, lightly mist on Surf Spray to encourage waves.

STEP 6 | Add Thickening Dryspun Texture Spray to the ends before pulling apart to enhance piecey-ness.

STEP 1 | Get smoothness in the shower with Curl Shampoo

STEP 2 | Saturate hair with Curl Reactivator Primer to give definition.

STEP 3 | Mist on Surf Spray and scrunch mid lengths and ends. Then air-dry or diffuse.

STEP 4 | Once dry, brush hair back into a half-up high bun, securing with an elastic.

STEP 5 | Use Spray De Mode Hairspray to lock in style.

WHERE IT BEGAN | Born on a photoshoot in Tulum, Mexico, Surf Spray was created to recreate the undone texture the model's hair took on post-swim.

2 FREE SAMPLES, READY TO TRAVEL | Try two sample sizes of 2 summer essentials — Surf Spray and Hairdresser’s Invisible Oil Heat/UV Protective Primer — when you spend $60. Use code: SUMMER | SHOP NOW

RECOMMENDED JUST FOR YOU



Hairdresser's Invisible Oil Heat/UV Protective Primer for Dry, Frizzy Hair	Thickening Volume Shampoo for Instant Fullness	Hairdresser's Invisible Oil Hydrating Conditioner



SHOP NOW	SHOP NOW	SHOP NOW

*Offer begins on 7/01/2026 at 12:00 AM ET and ends at 11:59 PM ET ends on 8/03/2026. Enter offer code SUMMER at checkout to receive Free Surf Spray for Beachy Waves sample and Hairdresser's Invisible Oil Heat/UV Protective Hair Primer Leave-in Conditioner Sampler at bumbleandbumble.com with a $60 or more applicable purchase. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. Offer is not applicable towards items noted as not eligible; gift cards; eGift cards; sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Please allow up to 3 business days for processing and 1 day for overnight shipment. Other restrictions may apply.

You are receiving this email because you elected to receive emails from Bumble and bumble. If you would rather not receive emails from bumbleandbumble.com, please click here to unsubscribe. Update Profile here.

Bumble and bumble US 415 West 13th Street New York, NY 10014

Effortless waves are just a few steps away 🌊

Waves this easy shouldn’t look this good.

Recent emails from Bumble and Bumble