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How to use our new primer, step by step.

Your guide to long-lasting style inside.


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Your guide to long-lasting style inside.
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Bumble and bumble.
HAIR QUIZ SHOP TOP SELLERS
Build style that doesn’t fall flat | The key to making your look last is to start before you style. NEW Seaweed Oil Control Shampoo and Seaweed Oil Control Styling Primer set the foundation, helping control oil from the start, so hair stays light and you can go longer between washdays. Here’s how to build your look. | SHOP NOW
GO TOUSLED
GO TOUSLED
STEP 1 | Set the stage for great style in the shower with softening Seaweed Oil Control Shampoo.
STEP 2 | Add Seaweed Conditioner for light hydration.
STEP 3 | Apply Seaweed Oil Control Styling Primer, focusing on the roots to keep oil in check.
STEP 4 | Next, evenly apply Brilliantine and tousle hair before air-drying or diffusing.
STEP 5 | Finally, use Thickening Dryspun Texture Spray to create more separation.
GET SCULPTED
STEP 1 | Set the stage for great style in the shower with softening Seaweed Oil Control Shampoo.
STEP 2 | Add Seaweed Conditioner for light hydration.
STEP 3 | Apply Seaweed Oil Control Styling Primer, focusing on the roots to keep oil in check.
STEP 4 | Next, evenly apply Brilliantine and tousle hair before air-drying or diffusing.
STEP 5 | Once dry, mist Thickening Dryspun Texture Spray through the crown of your hair from roots to ends for extra volume.
GET SCULPTED
Limited Time Only | FREE SEAWEED SAMPLES | Try summer’s must-have duo for scalp care, free with $60+ orders* | SHOP NOW
RECOMMENDED JUST FOR YOU
  Hairdresser's Invisible Oil Heat/UV Protective Primer for Dry, Frizzy Hair   Thickening Volume Shampoo for Instant Fullness   Hairdresser's Invisible Oil Hydrating Conditioner  
 
  Hairdresser's Invisible Oil Heat/UV Protective Primer for Dry, Frizzy Hair   Thickening Volume Shampoo for Instant Fullness   Hairdresser's Invisible Oil Hydrating Conditioner  
 
   
 
  SHOP NOW   SHOP NOW   SHOP NOW  
 
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Bumble and bumble is a cruelty-free brand. We don't test on animals.
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*Offer begins on 8/04/2026 at 12:00 AM ET and ends at 11:59 PM ET on 9/30/2026. Receive Seaweed Oil Control Primer and Seaweed Oil Control Shampoo samples at bumbleandbumble.com with a $60 or more applicable purchase. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. Offer is not applicable towards items noted as not eligible; gift cards; eGift cards; sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Please allow up to 3 business days for processing and 1 day for overnight shipment. Other restrictions may apply.
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