Spring Summer ‘27 revealed

As daylight slowly begun fading and gave way to dusk, the Spring Summer 27 collection was unveiled against the backdrop of Friheden, an intimate setting deeply connected to the brand’s identity and future.

The collection was first imagined in the depths of winter, born from a longing for warmth and light. It reflects the anticipation of summer; the feeling of days that exist first in memory and imagination before they fully arrive.

At the heart of the collection is the sun: a symbol of optimism, renewal, and the quiet rituals that define the warmer months. It serves as both muse and metaphor, representing the moments of transition between seasons, between memories and experiences, and between what has been and what is yet to come.