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Welcome to The Royal D Campaign

Soft structure. Hobo silhouette. Strong identity.


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Soft structure. Hobo silhouette. Strong identity.
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Diesel
The new D-Line Bag
Welcome to the Royal D: where a new image of denim aristocracy is envisioned, transforming the the classic court figures into elegant, unconventional figures. At its center, the new Diesel D-Line Bag—soft-structured, oversized, and an everyday icon of utility turned status, redefining the classic royal symbols.
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In a world of full denim looks
The Diesel Denim Campaign introduces a modern denim aristocracy through full Diesel looks and family portraits in The Royal D. The new D-Line Bag is the campaign’s icon—designed to be worn with total denim looks as part of this new court uniform. A story of total denim dressing and attitude.
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