|
Known for always rocking iconic eyewear, Lyons has been a longtime fan of DITA’s offerings, wearing DITA's FLIGHT.004 with her optical Rx in her day-to-day.
"There isn’t a day that goes by where someone doesn’t ask 'where did you get your glasses?' Lyons explains. "I felt like a walking billboard, so I literally cold called DITA and asked If we could have a more intimate relationship. This has never worked before - but it worked this time and I am beyond thrilled. I am obsessed."
This mutual appreciation resulted in both Lyons’ and DITA teams coming together organically, sharing the same passion for rethinking conventionality, having fun, and taking risks with design.
|