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MAKING SELF-EXPRESSION COMFORTABLE FOR ALL

It’s our year-round Purpose.

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June 30, 2026 11:47am EDT

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Pride at UGG

This Pride Month, we showed up through culture, connection, and creativity while continuing our year-round Purpose to make self-expression comfortable for all.

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Pride Kickoff

Brooklyn Museum First Saturdays

We kicked off Pride at Brooklyn Museum with a night of art, music, and bold self-expression, featuring an immersive neon photo installation and spotlighting members of the Queer|Art community.

Partnership Launch
UGG x Queer|Art

We officially launched our year-round partnership with Queer|Art: An organization dedicated to supporting LGBTQ+ artists across generations and disciplines. Fran Tirado (she/her), Queer|Art board member, award-winning creative strategist, and Doll Invasion founder, will guide our partnership and bring it to life.

Community Event

A Night at The Sultan Room

We hosted an evening of music, performance, and community, bringing together creatives and cultural voices in a vibrant expression of queer artistry.

Hosted by Miss Benny (she/her) and Geena Rocero (she/her), the night featured performances from Chasity Moore (she/her), Cherry Jaymes (she/her), Mthr Trsa (she/her), and Eli Scarpati (he/him), Fig Regan (she/her), Grayson Ellis (they/them), and Jada Alfred (she/her) of “Pitchfork Select” Um, Jennifer?

Feeling comfortable in who you are isn’t just something we celebrate in June. It’s part of our purpose every day.

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Image credit: Brooklyn Museum - First Saturday: Brooklyn Pride at 30, 2026. (Photo: Argenis Apolinario) and UGG & Queer|Art Launch Event, 2026. (Photo: Julia Khoroshilov)

*Free returns applies to full priced orders shipped via ground within the contiguous United States and placed on ugg.com. To print your returns label please visit ugg.com/returns.

This product contains real fur from sheep or lamb originating in Australia, the European Union or the United States. The fur has been artificially dyed and treated. This product is made in China. RN# 88276.

UGG Rewards exclusive offer expiring June 30th at 11:59 PM PST. 100 bonus points offer is valid on the initial purchase of select sandal styles in the United States on UGG.com. Not retroactive on previous purchases.

UGG Rewards exclusive 10% off offer is valid for new members on the initial purchase in the United States on UGG.com. Not available in store. Cannot be stacked with other promotions. Promo code valid on eligible items only. Exclusions apply, including collaboration styles and select limited-release products. Not retroactive on previous purchases.

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MAKING SELF-EXPRESSION COMFORTABLE FOR ALL

It’s our year-round Purpose.

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