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| View in Browser | |  | | | | ADWEEK’s Creative 100 is here. Every year, we round up the most exciting creative talent across advertising, marketing, entertainment, media, and more. This time around, you'll spot familiar faces like Bad Bunny and Olivia Dean alongside emerging names from brands and agencies who are worth your attention. Meanwhile, Claire’s is aiming for another comeback, AB InBev makes Cannes Lions history, and brands like Jameson have World Cup fever. Keep scrolling. Brittaney Kiefer, creative editor |
| | |  ADWEEK’s Creative 100, now in its 12th year, honors the creative talent whose original ideas and groundbreaking work have changed the game across advertising, marketing, entertainment, social media, filmmaking, and visual art. This year, we also introduce our inaugural class of Creative 100 Hall of Famers, who’ve gone on to even greater things since first making the list. Congrats to all our winners! Read more |
| | | Inside Claire's Comeback Plan: Squishies, ASMR and Reclaiming Girlhood 
While older generations may have core memories of shopping or getting their ears pierced at Claire’s, the brand now wants to make those moments relevant for the next generation as it aims for another comeback. Its new mission targets Gen Alpha and centers girlhood in all its joy, quirks, and messiness. A summer campaign, which is all about Gen Alpha tweens' love of ASMR and sensory objects, is the first example of the retailer's overhauled marketing strategy under new chief brand officer Michelle Goad. I talked to Goad about her comeback plan. Read more |
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| Jameson Teams Up With J Balvin and KidSuper for Soccer's Big Year 
In the midst of the 31st Major League Soccer (MLS) season and with the FIFA World Cup starting in June, Jameson Irish Whiskey is bringing together music, fashion, and fans to celebrate the sport. Now in its second year as the official whiskey of MLS, the Pernod Ricard brand has unveiled a major campaign spanning a film, season-long fan activations, and collaborations with musician J Balvin and streetwear brand KidSuper. Read more |
| AB InBev Wins Cannes Lions Creative Marketer of the Year for a Historic Third Time 
Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year. AB InBev is the first company in the festival’s history to be honored with the award for a third time. The company is gaining momentum after global CMO Marcel Marcondes overhauled the beer giant’s marketing model, and it just reported its first rise in sales volumes in three years. Read more |
| Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign 
Can Team USA win the World Cup? It might be a long shot, but Fox Sports asks the question anyway in a new ad to build hype for the tournament. Featuring notable players from the U.S. Men’s National Team and other celebrity cameos, the ad imagines Team USA doing the impossible and taking home the trophy. Read more |
| In Its Summer Campaign, Budweiser Waves the Flag — A Lot 
In a lucky coincidence, AB InBev brand Budweiser’s 150th birthday coincides with America’s 250th. So the brand called on its legendary Clydesdales for its anniversary marketing campaign. The new ad follows the horses hauling kegs of beer from Bud’s landmark brewery and over hill and dale to reach Anytown U.S.A., where a group happily accepts a case of the brew. Read more |
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- Cinema brand Vue calls on Taika Waititi to lure audiences back to the big screen, (ADWEEK).
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D&AD appoints McCann's Danilo Boer to board of trustees, (MediaNews).
- Lenovo taps Becky G and AI to turn soccer kits into art, (ADWEEK).
- Olympic medalist Alysa Liu is Louis Vuitton’s new ambassador, (Hypebeast).
- Why retailers like Walmart are redesigning their private-label packaging, (Modern Retail).
- Target’s new shopping cart is built for Stanleys and Starbucks, (Fast Company).
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