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Hi ,

What. A. Week.

Our Warehouse Sale officially wrapped up on Sunday, and we're still soaking it all in. We have been completely overwhelmed (in the best way) by your orders, your excitement, and the incredible support from this community. Truly, thank you.

One thing that never gets old is spotting Allie + Bess out in the wild. Every time I see someone wearing AB, it still catches me off guard in the best way. It's such a surreal reminder of how special this community is.

One of the biggest themes we heard throughout the sale was, "This Warehouse Sale was the best one yet!" And honestly, we felt the same.

I think there are a few reasons why. First, our 2026 collections have been some of our favorite designs we've ever created. We feel like we've really found our stride, and seeing y'all love these pieces as much as we do has been incredibly rewarding. We also spent a lot of time planning additional product drops throughout the sale so there was always something new to discover. It was a lot of work behind the scenes, but it made the sale so much more fun—and judging by your messages, y'all thought so too.

Whether you placed an order, shared one of our posts, tagged a friend, or simply cheered us on, thank you. Every single interaction means more than you know.

One of our favorite parts of every Warehouse Sale is seeing what y'all fall in love with, and this year's best sellers definitely didn't disappoint.

Leading the pack was our Birthstone Bangle,and honestly... we're not surprised. Y'all absolutely loved these! They're meaningful, customizable, and one of those pieces that feels just as special whether you're treating yourself or gifting someone you love.

TheIlona Necklace was another favorite (and one we reach for all the time). It's timeless, layers beautifully with just about everything, and somehow always manages to pull an outfit together.

Our Bubble Letter Charms were another customer favorite. We loved seeing everyone personalize their jewelry with initials that tell their own story—whether it's your kids, your partner, your best friend, or even your own.

The colorful Resort Braceletbrought all the fun. It's bright, effortless, and basically feels like a vacation on your wrist. We can't stop stacking ours.

Rounding out the top five was our Birthstone Charm—another sentimental favorite that's perfect for celebrating birthdays, loved ones, or meaningful moments. It's one of those little details that makes your jewelry feel uniquely yours.

Seeing these pieces become your favorites is one of the best parts of what we do. Thank you for making this our biggest Warehouse Sale yet. We're already dreaming up what's next.

As we wrap up the last week of July, we're turning our attention to August—and trust us, there's a lot to be excited about.

Our next collection is Game Day, and we genuinely think it's our best one yet. Whether you're cheering on your college team, Friday night lights, or Sundays in the fall, we've got something you're going to love.

Keep an eye out for sneak peeks later this week... we can't wait to show you what's coming.

This Week's Favorites

Allie’s Favorites:

  1. This is hands down the best water cup on the market. It’s not even a debate. It DOES NOT spill. I throw it in my car, my bag, my purses, it falls over multiple times, and nothing comes out of it. This one also has a straw that slides down, which I love because sometimes the straw being exposed to everything kinda grosses me out. I love it so much that I got my kids the 30 oz version for back to school, and they are going to love!!!

  2. What have I been doing?? This blush is my new favorite, and I already have 2 other shades in my cart. The formula is light but buildable and creamy but not sticky. If you haven’t tried the merit blushes this is your sign because I am hooked!

  3. Haus labs sent me this concealer, and I am going to be honest, I was pretty skeptical because I have used Tower 28 forever. However, I have been using this for 3 weeks now and am super impressed how it doesn’t crease and isn’t too thick. They have a ton of shades so it’s easy to color match. I haven’t even gone back to my Tower 28, which is saying a lot.

 Bess’s Favorites:

  1. This is definitely a splurge, but I can honestly say the Ninja Slushi is worth every bit of the hype. The texture is absolutely perfect—smooth, icy, and so refreshing on a hot day. And if you make The Defined Dish's margarita in it... trust me, it's next level. Bonus: it's currently on sale, which makes it the perfect time to grab one!

  2. Since we've been doing so many photoshoots lately, I've gotten asked about my makeup routine more than usual. The truth is, I'm not really a makeup person—I like a routine that's quick, easy, and takes just a few minutes. One product I recommend over and over is the Tarte Fake Awake Eyeliner. It goes in your lower waterline and instantly makes your eyes look brighter, more awake, and refreshed without the harsh look of a white liner. It's one of those simple beauty tricks that makes a much bigger difference than you'd expect, and it's a product I never do my makeup without.

 Happy stacking,

- A & B

 

 

 

 



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