The 20 Best Fragrances of 2023, According to Allure's Best of Beauty Awards

What will daily desk-side fragrance trials get you? In most offices: fired. But in this one, it's a necessary step toward discovery. At Allure, we know there's no easy way to navigate the search for the perfect scent, particularly in our pursuit of naming the year's very best picks for our Fragrance category of the 2023 Allure Best of Beauty Awards. The road is too emotionally charged and too paved with personal memories and cultural preferences to appeal to every taste and mood. But the winning scents on this page share one significant quality: They all feel a little more tangible and a little more revelatory than other perfumes we've tried. Whether you opt for a truly unique, high-end $210 gourmand scent, an under-$100 (yet just as luxe) diffuser, or a perfectly giftable custom candle, you can count on that little red seal to show you the way. All this is to say: When you take a chance on one of these picks, you can be fully certain that it's been tried, tested, sprayed, spritzed, debated, and decided on by a highly discerning team of Allure editors. What more could you ask for?