US · allure.com

The Mormon Wives Are Returning—and Their Beauty Rules Have Changed

Plus, the heat protectants that help keep hot tools from wrecking your hair.


This email was sent

Is this your brand on Milled? Claim it.

Plus, the heat protectants that help keep hot tools from wrecking your hair.
logo for Allure

September 10, 2026

Allure went to Utah to investigate the Botox, blowouts, med spas, and picture-perfect pressure shaping #MomTok.

READ MORE

TODAY'S SHOPPING PICK

Signs of aging don’t just appear on skin. With consistent use over three months, this peptide-infused scalp serum aims to slow down thinning, graying, and shedding.

All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

FEATURED CONTENT

What 4 Dentists Have to Say About Dyson’s New $499 Toothbrush

 

The launch made headlines globally. Do dentists think the CameraJet warrants the hype—and the price tag?

READ MORE

IN CASE YOU MISSED IT

Was this forwarded to you? Sign up

This email was sent to you by Allure. To ensure delivery to your inbox (not bulk or junk folders), please add our email address, [email protected], to your address book.

View our Privacy Policy | Unsubscribe

Copyright © Condé Nast 2026. One World Trade Center, New York, NY 10007. All Rights Reserved
Are you sure?

Lists help you organize the brands that you care about. Your lists are private to you.