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alphaleteathletics.com
Biggest birthday sale of all-time tomorrow.
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Hey guys,
Tomorrow is Alphalete’s 11th birthday. Let me start by thanking you all for making this possible, we wouldn’t have made it this far without such an incredible community!
It’s going to be the biggest (and busiest) birthday in our history as a brand! Here’s how we’re celebrating:
11am CST: doors open at Alphaland for our very first Alphalete Games. A day full of physical challenges, $10k in prizes up for grabs. This is the start of an annual tradition for us.
11:30am CST: Early Access to Drop 2 & our Birthday Sale goes live exclusively on the Alphalete app.
12pm CST: Drop 2 is going live alongside our biggest sale of the year. There will be 107 new styles in total, as well as up to 80% off site-wide.
Last time we ran a sale this big our whole inventory was nearly wiped out, so I recommend getting in as early as possible.
For the girls, we’ve got brand new pump flared pants and pump biker shorts. Plus your new color prayers have been answered in the styles you already love.
We are also introducing the Glass collection of training tops for women and some soft fleece loungewear.
For the guys, we turned our best-selling tee of 2025 - the Momentum Tee - into a long-sleeve. The Fusion Tee is making a return after selling out last year, with updated minimal branding. New colors in fan-favorite unisex staples, and much more.
That’s just some personal highlights, be sure to check out the full lineup tomorrow.
For 30-minute early access to Drop 2 + the birthday sale, download the Alphalete app. You’ll get 30 minutes to take your pick before it officially goes live and stock sells out.
See you tomorrow!
–Christian
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