Happy Memorial Day 🇺🇸

Hey guys,

Before I get into anything else, I want to take a second for what today was really about.

Memorial Day means more to me than a long weekend or a sale. It's the day we remember the men and women who gave their lives serving this country, and the families who carry that heavy loss every single year.

A lot of the freedom we get to take for granted, training when we want, building the life we want, came at a cost most of us will never have to pay.

I hope today gave you a chance to slow down, relax, and appreciate the small things.

On a separate note, I’m just letting you know that our Memorial Day Weekend sale is wrapping up in 3 hours.

We’ve run 20% off sitewide all weekend long, and you can stack an athlete’s code or ALPHA10 for an extra 10% on top of that.

This is a great opportunity to save big on bestselling fits. 

I’ll share my top 3 value-for-money picks for both men and women. Starting with the girls:

>>> New Reform Tank

This halter has been a massive hit since it dropped last week. Pair this with matching Pump or Aura bottoms, and you’ve got your new favorite set. Ballet Pink has been the star so far.

With code ALPHA10, you can grab Aura’s final tank for only $33.12.

>>> Pump Leggings & Shorts

By far our bestselling collection this year. If you own a pair, you know why. If you don’t yet, now’s the time to grab the best glute-lifting leggings & shorts in the game.

Use ALPHA10 and snag leggings for $50.40, and shorts for only $36.

>>> New Aura Ultra-High Rise Leggings

It looks like this will be our last ever legging in the Aura fabric. Perfect for studio sessions, yoga, and just normal daily wear.

ALPHA10 gets you a pair for only $46.08.

And now my top 3 picks for the guys:

>>> Stone Wash Alpha Tank

100% cotton and stonewashed, so it feels worn-in straight from the bag and softens more every wash. Desert Khaki is easily my favorite color in these.

Using code ALPHA10 you can grab this tank for​only $33.12.

>>> Everyday Training Short

Premium, slightly thicker fabric with a clean fit that works for training or everyday wear. Honestly one of my most-worn pieces we’ve released in a long time.

ALPHA10 gets you a pair of these brand-new shorts for only $31.68. 

>>> Precision Tee

We dropped these earlier in the year, and I’ve been wearing mine since. For guys who prefer a tailored tee over an oversized one. 

With ALPHA10, they’re only $28.80. You’re not finding a better fitted tee anywhere at that price.

I hope you had a good day.

-Christian