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What this looks like in the room

The pricing conversation, with a number in it.


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The pricing conversation, with a number in it.
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What this looks like in the room.

Try it on your market

Won,


A seller wants to list high. The market overall looks balanced, so on instinct you'd tell them it's fine.

Their price segment has been cooling for six weeks.


With that in front of you the pricing conversation stops being your opinion against theirs. You show them where their segment sits and the number does the work. Same on the buy side: when the entry level is moving fast, your buyer understands urgency without you selling it to them.


That's what a segment-level read changes. Fourteen days on Pro, on the markets you actually work.


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P.S. Set it up on one market first. You'll know inside a week whether it belongs in your process.


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Market segments, week to week, on the markets you choose.

 


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