Amazon has been quietly overhauling its packaging, and the numbers tell the story: in 2025, automated fulfillment machines in North America avoided 288 million plastic bags, and single-use plastic in shipments dropped from 65% to 37% in a single year.
The driving force is "extensible paper"—a stronger material that can stretch 5 to 7 percent before tearing, roughly double to triple the flexibility of standard Kraft paper—making it compatible with automated packing machines. Since 2015, Amazon has avoided 5.4 million metric tons of packaging materials in North America and Europe combined.