CEO Andy Jassy explains Amazon’s Leadership Principles

Amazon’s 16 Leadership Principles, the essential tenets of Amazon’s culture and values, are full of nuance and tension. And they have arguably been the most important part of Amazon’s ability to scale over the past few decades. That’s why, even after 27 years at the company, Amazon CEO Andy Jassy continues to practice and improve how he applies the Leadership Principles.

“People change, competitive dynamics change, products change, technology changes,” he says in the Leadership Principles Explained video series. “The Leadership Principles are something you have to constantly work at. When they’re applied well, they’re powerful.”

Learn from Jassy, in his own words, how to better understand and apply Amazon’s Leadership Principles.

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