Hello, Beauty!
Vitamin C is one of the most powerful and versatile ingredients in skin care.
More specifically, when formulated correctly, it can dramatically improve the look and feel of your complexion.
Here's what's actually happening when you apply the right vitamin C serum to your skin:
It works like both your skin’s personal bodyguard and support crew. It helps interrupt the visible process that can lead to excess pigment, helps neutralize free radicals from pollution and UV exposure before they contribute to visible stress, and supports collagen for skin that looks plump, smooth, and youthful.
But, most vitamin C products on the market use L-ascorbic acid because it is inexpensive and recognizable.
The problem? It is incredibly unstable.
The moment it is exposed to light, heat, or air, it starts to oxidize.
Once vitamin C starts to break down, it becomes less effective and can also feel more irritating on the skin. Pretty much the opposite of what we are hoping for from a brightening product.
The packaging makes it even trickier.
A lot of vitamin C formulas come in clear or light-colored glass, which means UV light can break down those delicate ingredients faster. If you can see the liquid through the bottle, light can get to it too, and that formula may be losing its potency long before you finish using it.
Knowing how fragile Vitamin C is, we formulated our Brighten–Vitamin C elixir to be different than anything else on the market.
First, it uses Tetrahexyldecyl Ascorbate, or THD, instead of L-ascorbic acid. It is one of the most stable, oil-soluble forms of vitamin C available. Unlike traditional water-soluble versions, THD is designed to be more compatible with your skin's natural lipid barrier.
Essentially, it works beautifully with your skin while helping support brighter, smoother, more even-looking results.
We also keep the formula incredibly lean: just this stable form of vitamin C, jojoba oil, and sea buckthorn.
Jojoba oil closely resembles the natural oils your skin already produces, which makes it a beautiful carrier oil for this formula and Sea Buckthorn brings naturally rich Omega-7 and fatty acids that help nourish the skin barrier and support a softer, more supple feel.
Paired with our vitamin c, it creates a beautiful balance of brightening support and moisture-rich nourishment.
But, because it is only two ingredients, it is incredibly potent meaning you don't want to use it like a traditional Vitamin C serum. Plus, Vitamin C is so beneficial for the skin we wanted it to be something you can use all the time.
So instead, it is a boosting elixir. Meaning you add half to one full pump of the Brighten to the serum or facial oil you are already currently using.
Brighten also happens to be our free gift during our Memorial Day Sitewide Sale.
Ending in 48 hours, you can take 25% off sitewide with the code ASCMEMDAY26 and get a Free full-size Brighten–Vitamin C with Seabuckthorn Elixir ($90 value) with orders over $150 (no code needed).
Vitamin C really is one of the most powerful ingredients in skin care.
It can support brighter, smoother, more even-looking skin while helping defend against the visible stress that makes skin look dull and tired.
But stability, compatibility, and potency are what determine whether your skin actually gets the best of what vitamin C can do.
