Hi, Beauty!
If you’ve been using a skin care routine for a while you probably know exactly what we mean when we say the serum dilemma.
If you don't know what that is, let us explain. Grab a cup of tea and join us for a second.
The serum dilemma is actually a great milestone. If you experience it, it usually means you’re already knee-deep in skin care, which is something we absolutely love, and your skin probably does too.
But then comes the moment when you already have multiple serums on hand, or you want to add another one, and suddenly there are so many options.
Too many options.
That’s the serum dilemma: feeling like you’ve gone right back to ground zero because you’re no longer sure what to use next, whether you should be layering, alternating, or just sticking with the same serum forever.
Most people are trying to solve the serum dilemma by finding the perfect serum. The one that brightens, smooths, firms, hydrates… all in one bottle.
But sometimes, the answer isn’t switching to a completely different serum. It may just be adding something that gives the serum you already love a little boost.
And that’s really the thinking that led us to create the Hydrate Elixir.
Not as another serum to replace the ones you already love, but as something you can layer in that to the routine you are already using. It’s adding the foundational layer that brings water and nourishment back into the skin.
One of the main ingredients is non-GMO hyaluronic acid, which acts kind of like a magnet for moisture. It helps pull water into the skin and hold onto it. Which is why skin tends to look more plump and comfortable when it’s well hydrated.
We also paired it with vegan collagen prepeptides, which help support elasticity and firmness over time. So while your other serums might be doing things like brightening or smoothing, Hydrate is helping the skin stay supported underneath it all.
What that tends to translate to on the skin is:
Deep hydration for dry or dehydrated skin
Supports skin firmness and elasticity
Minimizes the appearance of fine lines
Promotes a radiant, plump complexion
Lightweight, layering-friendly formula that works in any routine
Just mix about ½–1 pump of Hydrate with a few pumps of your favorite serum, or a pump or two of facial oil, right in the palm of your hand. Blend them together, apply like you normally would, and you’re good to go. You can use it morning, night, or both.
So, if you ever find yourself back in the middle of the serum dilemma, you may not need to replace the serums you already love. Sometimes, your skin just needs a little more hydration and nourishment added into the mix.
And because almost everyone finds themselves in the serum dilemma at some point, ending tonight, you can get a free full-size Hydrate Elixir with orders over $100 ($80 value)—but only through tonight.
Because sometimes, the right serum is not the problem. Your skin may just be asking for a little more hydration.
