Hello, Beauty!
Seventeen years in, we have learned that “natural” can mean all kinds of different things in skin care.
Sometimes it means a formula is truly centered around whole plants and thoughtful preparation. Other times, it means there is a small amount of one botanical ingredient surrounded by a formula that's just not very natural at all.
But for us, it has always been about what is actually in the product and how those ingredients are handled before they reach your skin.
And a big part of that is looking at the plant as a whole, rather than pulling out one compound and calling it natural.
A whole plant contains so much more than the one compound it may be known for. There are antioxidants, fatty acids, vitamins, minerals, enzymes, flavonoids, and phytonutrients all working alongside one another.
But when you isolate one piece, heavily process it, or recreate it to mimic the plant, you may get one specific benefit—but you can lose some of the natural complexity that made the plant so interesting in the first place.
This is one of the many reasons we have always been so incredibly intentional about how we work with botanicals, so we can preserve more of what they naturally have to offer.
That same thoughtfulness goes into the finished product too, making sure it feels good on your skin, fits into your routine, and actually makes a difference.
That has always been our approach to natural skin care, and 17 years later, it still is.
So to celebrate, we’re kicking off the month with 25% off sitewide using the code ASC17YEARS.
Every order will also receive a free Smoothing Hair Serum Sample, and orders over $150 will receive a free full-size Anti-Aging Eye Cream ($72 value).
There is no code needed for either gift. The Smoothing Hair Serum Sample will be added to your cart automatically, and the Anti-Aging Eye Cream will appear once your total reaches $150. Please note, your cart total needs to be $150 after the 25% off discount has been applied.
The Anti-Aging Eye Cream has been a customer favorite for years and years, so it felt like a special one to include in our anniversary celebration.
It's rich and nourishing without being hard to absorb or sitting heavily around the eyes. Cucumber distillate and damas rose give the delicate eye area plenty of moisture, while green tea and CoQ10 add antioxidant support.
After 17 years, we have seen a lot change in natural skin care, including how easily the word itself can be stretched. If anything, that has only made us more certain about what we want it to mean when our name is on the bottle.
That standard has shaped Annmarie Skin Care from the beginning, and we do not plan on changing it.
